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Driving business growth using digital tools and data

| 8 December 2021 | 08:30-12:15

To promote the wider use of their new Digital Hub, Boston College’s Business Development Team are offering a half day workshop designed for new, small and growing businesses.

You will gain a brief insight into what high-growth market leading companies already do and invest time in learning how your business can achieve planned and predictable growth.

Richard Mawer from Digital Media Edge delivers full-day workshops supported by Business Lincolnshire and has designed a punchy, condensed version for this event.

Katy Priestley from Duncan & Toplis will present how users can maximise the potential of Xero - it goes beyond basic accounting functions so this is a chance to see the possibilities.

To book, please email the team at Boston College with the names, business names and contact email addresses of delegates. Directions and confirmation will be sent out 24hrs ahead of the event to the email addresses provided.

This event is brought to you by: Boston College, Duncan & Toplis, Digital Media Edge and South Holland District Council.


Event agenda

08:30 Arrivals, meet and greet and refreshments

08:50 Introduction by George Bell from Boston College

Knowledge is power – the art of the possible

09:00 Session one by Richard Mawer from Digital Media Edge

Planning and creating a modern data driven growth strategy

09:30 Session two

Unlocking effective lead generation with inbound marketing

10:00 Session three

Predictable customer acquisition and sales through lead nurturing

10:30 DME Session 4

Leveraging technology, systems and metrics for sustainable growth

11:00 Cloud accounting by Katy Priestly from Duncan & Toplis

How Xero can drive business generation and growth but also manage cashflow, stock control and debt collection.

All presenters will also be available at the end of the event for one-to-one discussions and questions.


Duncan & Toplis was established in 1925 and has 11 offices throughout the East Midlands: in Boston, Grantham, Lincoln, Loughborough, Louth, Melton Mowbray, Newark, Skegness, Sleaford, Spalding and Stamford.

The group offers accountancy, tax and business advice, audit and assurance services, HR, Payroll, wealth management, IT services, legal and probate services and provides business turnaround support to SMEs.



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