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Why manufacturers need a workforce strategy, not just a recruitment plan

| Charles Burrell

The skills shortage in manufacturing is no longer a short-term disruption. For many businesses, it has become a permanent feature of the operating environment, shaping everything from production planning to long-term growth.

The instinctive response is often to recruit harder. Advertise more widely, increase salaries, work with agencies and try to secure the best people available. While those steps can help fill immediate gaps, they do not change the underlying problem of a limited talent pool, and a more long-term workforce strategy is required.

Building a pipeline, not just filling roles

One of the clearest shifts is in how manufacturers think about early talent.

Posting apprenticeship vacancies is no longer enough on its own. The businesses seeing the strongest results are those that invest time and resources into building genuine relationships with the organisations that feed their future workforce. That includes schools, colleges and universities, as well as careers advisers who often shape early perceptions of the sector.

Getting this right means showing, rather than telling. Opening up sites for work experience, engaging directly with students and giving a realistic picture of modern manufacturing can make a tangible difference. For many young people, exposure to the industry simply does not happen otherwise.

This is not a quick fix. It takes consistency and commitment. But over time, it creates something recruitment alone cannot deliver, which is a more reliable and sustainable flow of talent.

Retention as a core capability

While attracting new people matters, retaining existing ones is just as important.

The cost of losing experienced staff is often underestimated. Recruitment fees and onboarding costs are visible, but the wider impact can be more significant. It takes time for new hires to reach full productivity, and during that period, teams often operate under additional pressure.

Manufacturers that prioritise retention tend to focus on a few key areas. Clear progression pathways are one. Employees need to see how their role can evolve over time. Ongoing development is another, particularly where skills requirements are changing. Finally, culture matters. Working environments where people feel valued and heard tend to retain staff more effectively than those that do not.

Most businesses recognise these principles. The challenge is treating them as something that requires active management, rather than assuming they will take care of themselves.

Planning for how roles are changing

Technology is reshaping manufacturing roles, and that creates both risk and opportunity.

Automation and AI are often framed as reducing the need for labour. In practice, they are more likely to change the type of skills required. A business introducing new systems may need fewer people in certain roles, but more people who can interpret data, manage exceptions and maintain increasingly complex equipment.

The difference between a smooth transition and a disruptive one is planning. That means identifying which roles are likely to change, understanding what new skills will be needed and putting training in place early enough for people to adapt.

Waiting until after new technology is implemented tends to create avoidable disruption. Planning ahead allows businesses to bring their workforce with them, rather than replacing it.

Collaboration over competition

A less obvious but increasingly important approach is collaboration.

Manufacturers often compete for the same skills within a region or supply chain. In a constrained market, that can lead to a cycle of poaching, where businesses move talent between themselves without increasing overall capacity.

Some are starting to take a different view. Shared apprenticeship programmes, joint investment in training facilities and closer working relationships with local education providers can all help to expand the overall talent pool rather than simply redistribute it.

These initiatives are not always easy to coordinate, but where they work, the benefits extend beyond any single organisation. They create a more resilient regional skills base, which in turn supports long-term growth.

Understanding the true cost of doing nothing

There is a financial dimension to all of this that is often underappreciated.

The most visible cost is temporary labour. Agency staff can fill gaps quickly, but they come at a premium and do not bring the same level of embedded knowledge as permanent employees. Overtime has a similar effect, increasing costs but over time can contribute to burnout.

Less visible, but equally important, is the impact on business performance. Teams operating under constant pressure have less capacity to focus on improvement, are more prone to errors and are less able to respond quickly to change. Over time, that affects competitiveness as much as any external factor.

Seen in that context, investing in workforce development is not just a cost. It is a way of protecting capability and supporting future growth.

Making better use of available support

One area where many manufacturers can go further is in making use of existing support.

Funding mechanisms such as apprenticeship support and capital investment incentives are available, but are not always fully utilised. Sometimes the barriers are practical. Identifying the right training provider, understanding funding rules or navigating administrative requirements can all slow things down.

Taking a more strategic view of workforce development, alongside a clear understanding of available support, often changes the economics of investment in a meaningful way.

A shift that is already underway

The manufacturers making the most progress are not necessarily those with the largest budgets. They are the ones approaching the problem differently.

Rather than treating skills shortages as something to be solved through recruitment alone, they are investing in pipelines, focusing on retention, planning for change and, in some cases, working with others to expand the available talent pool.

The conditions driving the skills shortage are unlikely to ease in the short term. That makes the way businesses respond to it increasingly important.

Those that take a structured, long-term approach will be better placed not just to manage the challenge, but to build a stronger, more resilient workforce as a result.

How Duncan & Toplis can help

Duncan & Toplis supports manufacturers navigating ongoing skills pressures; taking early, structured action can make a meaningful difference.

If your business is facing challenges around workforce planning, succession, or developing the skills needed for the future, contact Charles Burrell, Head of Manufacturing and Engineering, and Assurance Director, to discuss how your business can benefit from a more strategic approach to sustainability, or contact your usual Duncan & Toplis adviser.

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