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Benefits of social media marketing

| Caroline Cleary | 21 August 2023

Social media marketing is a critical strategy for your business and there are compelling reasons to establish your brand presence in the global digital marketplace.

No matter if you use a social media marketing agency or handle your digital presence in-house, these are the statistics that back up the benefits of being social.

Increased brand awareness and visibility

An estimated 4.89 billion people are using social media worldwide. And the opportunity to reach so many potential customers is one no business can ignore, big or small.

Social platforms are a great place to build brand awareness in order to connect with your target audience, and 96% of small businesses already use social media as part of their marketing strategy. Consequently, 73% of marketers believe social media marketing can be "very effective" or "somewhat effective" for brand awareness.

Enhanced audience targeting and segmentation

The user experience is more important than ever. And the opportunity to segment and target your audience using social media allows you to create positive interactions with potential customers. And if your brand pays attention to its followers with frequent interactions that add value to the customer experience, 71% of consumers will happily recommend you to their friends and family.

Improved customer engagement and interaction

Your customers are looking for more than a transactional relationship with your brand. And businesses that establish an emotional connection using social media can expect to triple their lifetime value to their customers. In turn, that translates into an increased spend per customer, with companies who put time and effort into social media relationships benefiting from a 20-40% increase in revenue.

Cost-effective compared to traditional marketing methods

Traditional marketing methods can take time and effort, costing 3.4 times more per 1000 impressions than social media marketing. But engaging with your audience on social platforms can be as straightforward as creating a Facebook post. Your business has the opportunity to leverage organic traffic by providing compelling, relevant, and unique content while our social media marketing agency optimises your PPC ad spend.

Opportunity to generate leads and drive website traffic

Social media is incredibly effective at generating leads and converting them into sales. Hubspot research revealed that brands can expect a 100% higher lead-to-close rate when they get serious about using social platforms. Combining organic strategies and working with a social media marketing team expands reach and increases conversions.

Ability to share content fast and increase reach

Content is at the heart of social media marketing. And when viewers engage with your content, it signifies to search engines that your website is authoritative, trustworthy, and relevant, boosting your page ranking organically. Sharing content that adds value for your customers is an easy way to extend reach and get more eyes on your page. For example, fresh and compelling content with relevant images earns 94% more views than text alone.

Access to valuable insights and data

Your social media audience generates a massive amount of data. And these valuable insights can help you learn more about customer behaviour and engagement, letting you segment and target your audience more effectively and improve the user experience. The latest research shows that 73% of social media marketers regard social platforms as an effective tool for better understanding their target audience.

Improve your social media marketing with Duncan & Toplis

Social media marketing has numerous quantifiable benefits for your business. From improved search engine rankings to better customer engagement, the team at Duncan & Toplis can help you leverage the power of social media to build stronger brand recognition and drive growth.

Get in touch to find out how our social media team can implement the best digital strategy for your business.


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